Today, April 24th, new K-pop girl group KiiiKiii dropped the music video for their track ‘GROUNDWORK,’ and it’s safe to say it’s unlike anything we’ve seen lately. From the first frame, the ‘GROUNDWORK’ MV establishes a distinctive and captivating mood, immediately carving out a unique space for KiiiKiii within the bustling K-pop scene.
Forget the typical gloss and predictable aesthetics. KiiiKiii delves into a visual world that feels both raw and meticulously crafted. The atmospheric energy of the video perfectly mirrors the bold and intriguing sound of ‘GROUNDWORK.’ There’s a sense of artistic bravery on display, a willingness to push boundaries and explore unconventional imagery that truly sets this release apart. The striking imagery isn’t just a backdrop; it feels integral to the song’s narrative, drawing viewers into KiiiKiii‘s unique artistic vision.
The buzz surrounding KiiiKiii‘s approach is already getting netizens talking. As one commenter aptly put it,
“KiiiKiii is exactly the type of weird I like. Really excited for their future.”
This sentiment highlights the refreshing originality KiiiKiii brings to the table, resonating with those seeking something beyond the mainstream.
Another comment directly addressed the artist’s unique approach, stating,
“Wow! KiiiKiii is an interesting group/project and the proof that you can be original without copying music and artistic concepts from other artists.”
KiiiKiii’s debut EP, ‘UNCUT GEM,’ is officially out now and available on all major streaming platforms.
Did KiiiKiii unconventional music video approach resonate with you, and what are your hopes for KiiiKiii‘s future in the K-pop scene? Let us know in the comment section below!
