Former EXO member Huang Zitao, also known as Tao, has once again captured the attention of netizens, this time for a surprising and rather unique business venture in China: his own line of feminine pads.
The news broke after Tao held a Weibo Live broadcast to introduce his upcoming brand, aptly named ‘Domyway‘. According to reports circulating online, the impetus behind this unexpected move stems from Tao’s reported outrage over a recent scandal in China involving a factory that produced feminine hygiene products using contaminated materials. This incident seemingly sparked a desire in the multi-talented star to create a trustworthy and transparent alternative.
Tao introduced his product sanitary napkins Domyway / 朵薇 (Douwei). the sanitary napkins price is only 0.01 ¥ and sold out 20k pcs in 1 seconds #ZTAO #HuangZitao pic.twitter.com/u6ax6kQmOA
— hztttao (@noviaini) April 11, 2025
During his live broadcast, Tao made a bold promise to ensure the integrity of his ‘Domyway’ pads. He announced that his factory would feature a live, 24-hour CCTV feed of the entire production process, broadcast daily to maintain complete transparency and build consumer confidence. He then proceeded to showcase samples of the various types of ‘Domyway‘ pads that his brand will offer, with the official launch in China reportedly slated for sometime in May or June.
he sold 49,500 pcs and gave 500 pcs for family and friends. “I will never do anything to let my family and friends down…”. however, some netizens complained that they couldn’t get them because it sold out in minutes #ZTAO #HuangZitao pic.twitter.com/Em2xGASe2W
— hztttao (@noviaini) April 11, 2025
The news of Tao’s venture has elicited a surprised yet largely positive reaction from Korean netizens. Many K-netizens have expressed admiration for what they perceive as the Chinese star’s “ethical” approach to business, particularly his commitment to transparency in the production process.
Comments flooding online platforms reflect this sentiment, with many expressing intrigue and even a willingness to support his new brand. Some of the reactions include:
“When I go to China for a vacation I’m going to buy those.”
“Who knew my old bias is now in the feminine pads business…”
“Wow a factory that airs 24-hour live CCTV footage?? That’s actually pretty reliable.”
“Tao, it’s true that you turned on your members back then, but that’s all in the past now. Good to see you’re doing well in China kekekekeke.”
The promise of round-the-clock live monitoring of the production process appears to have resonated strongly with netizens, who value transparency and ethical practices, especially in products related to personal health and hygiene.
Tao’s foray into the feminine hygiene market is certainly an unexpected career turn for the former K-pop idol. What are your thoughts? Let us know in the comment section below!
