K-pop stars are continuing their infiltration into the fashion industry with Gucci’s latest addition. We’ve got Jennie and Chanel, Jisoo and Dior, Jaehyun and Prada, and more.
The newest is a member of Stray Kids, and believe it or not, they might have teased this collaboration months ago. Read on to find out more about the fashion industry’s latest big signing.
Stray Kids’ Lee Know Celebrates His Gucci Signing In A Statement
Last year, Lee Know, who has been known to rock Gucci pieces in editorial and official appearances, attended the brand’s cruise 2025 fashion show in London.
This makes the announcement that Gucci has chosen to partner with the star a sensible one, since it will become an extension of the relationship already existing between the star and the brand, rather than attempting to forge a new one right off the bat. However, in his new role, his involvement with the brand will go deeper still and see him participate in their events and initiatives.
The House is happy to announce the appointment of #LeeKnow from @Stray_Kids as a new Global Brand Ambassador. Upon receiving the news, Lee Know shared his excitement for his role, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary… pic.twitter.com/jMDdTGqJ2T
— gucci (@gucci) June 30, 2025
“I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey,” he said in a statement announcing the partnership.
As one of eight members of the global K-pop group, Lee Know has managed to prove his individual talent as a songwriter, composer, and performer. In the years since their 2017 debut, fans have learned to appreciate his multifaceted talents even as he continues to function as part of the ecosystem that is Stray Kids.
Lee and his team members I.N, Bang Chan, Changbin, Hyunjin, Han, Felix and Seungmin have been making waves since their debut, after emerging as the winners of the competition arranged by one of Korea’s top music label, JYP Entertainment. These days, not only are they making waves on the musical front, but brands are beginning to recognize their impact on the fashion front as well.
Recently, I.N. was tapped as both Bottega Veneta and Damiani ambassador, while Fendi, Versace and Louis Vuitton have snatched Bang Chan, Hyunjin and Felix, respectively, for similar roles.
The boys are on the road at the moment courtesy of their world tour titled “DominATE,” which has seen them perform at stadiums in the Netherlands, Germany, and United Kingdom. The band will wrap the tour on July 30 with a final event at the Stadio Olimpico stadium in Rome.
Be sure to catch up on everything happening in the world of K-pop right now. Come back here often for all K-pop spoilers, news, and updates.
