After the initial buzz surrounding their debut, rookie group MEOVV finally dropped the music video for their comeback single, “Hands Up.” However, the reaction from netizens has been far from the explosive excitement many had hoped for. Instead, a wave of disappointment and concern is washing over online communities, with many questioning the group’s direction and musical identity.
While there’s a clear affection for the MEOVV members themselves – with many acknowledging their unique visuals and charisma – the sentiment surrounding their music remains lukewarm at best. As one netizen succinctly put it,
“I like the MEOVV girls they’re very unique and have a lot of potential… but their music is holding them back so much, they don’t have a single song I find listenable.”
This sentiment appears to be widely shared, with many struggling to connect with MEOVV’s discography thus far.
The “Hands Up” MV seems to have further exacerbated these concerns. A common criticism revolves around the disconnect between the visual presentation and the actual song.
“The MV and song don’t match at all,” one commenter pointed out, highlighting a potential lack of cohesion in their artistic direction. Another netizen echoed this, stating, “I don’t know why, but the clip does not correspond to the song. I liked the clip much more, the chorus spoils everything, it is very strange.”
Beyond the MV, the song itself is also facing scrutiny. Several netizens have described an awkwardness to the track, particularly in the vocal delivery.
“I don’t really know how to explain it, but some parts of the song especially the singing just felt awkward to my ears. It’s like the music and the vocal melody were completely separate and didn’t match at all,” one listener articulated.
Comparisons to other groups, particularly senior labelmates, have also surfaced. The influence of their agency’s signature sound is evident, but many feel MEOVV is struggling to carve out its own distinct identity.
“Teddy really didn’t think it through when he created them. He got the right girls but not with the right concept and especially songs, he just wants to have a blackpink 2 but it doesn’t work like this,” one netizen commented, expressing a frustration with the perceived lack of originality.
A recurring point of discussion is the absence of a clear concept for the group.
“I think that it would’ve been better if they found a clear concept for MEOVV. This convoluted MV concept and the members are just lacking so much harmony…” one netizen lamented.
While the members’ talent and visuals are undeniable, the current sentiment suggests that MEOVV’s musical direction needs a significant recalibration. Whether they can find their unique sound and carve out a successful niche in the competitive K-pop landscape remains to be seen.
What did you think of their new music video? What do you think is the most crucial step the group needs to take to connect with a wider audience and solidify their identity in the K-pop scene? Let us know in the comment section below!
