The K-pop boys and girls are not just here to wow us with their flashy tunes and amazing choreography, fashion is fast becoming a major part of their game. From Celine to Louis Vuitton, K-pop stars are beginning to penetrate every nook and cranny of our favorite fashion houses, and the latest to dive into the world of high fashion is Stray Kids‘ very own youngest member I.N.
Here’s everything we know about the signing.
Stray Kids’ I.N Calls New Bottega Veneta Ambassadorship Deal A Huge Honor
The Stray Kids have their eyes set on the fashion world, and they’re currently making big on their fashion dreams. Just a week after it was announced that the group’s leader Bang Chan has signed a deal to be Fendi’s newest house ambassador, I.N has followed suit with his Bottega Veneta deal.
The signing was officially announced on Jan. 23, 2025, when the Stray Kids vocalist took to social media to share his joy on landing the new role.
“I am honored to join Bottega Veneta as brand ambassador,” I.N shared with fans on Instagram. ”As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me. Please stay tuned!”
The ambassadorship announcement arrived with a small photoshoot of the star rocking some classy Bottega Veneta pieces. In one of the snaps, he is seen looking moody in a leather bomber jacket featuring the house’s trademark woven pattern, a white tee and jeans. In another shot, he rocks a loose taupe suit with a buttery yellow blouse from the brand.
To keep fans invested, I.N also shared some outtakes from the shoot as a way to give fans a behind-the-scenes look.
I.N is no stranger to the world of high fashion, as he’e been keeping pretty current with it. In September, he attended Bottega Veneta’s spring 2025 show as part of Milan Fashion Week, which was where, if we’re being honest, the seeds of a future collaboration were first planted.
He kept dropping hints in the lead-up to the big announcement by posing with gifts from the brand, and stepping out in its clothes and accessories. With his signing, I.N joins the likes of Jacob Elordi, Julianne Moore, Michelle Yeoh, and fellow K-pop star RM, and many others as Bottega Veneta’s house ambassadors.
